Today, we are talking with Marie Incontrera. Marie is an author, consultant, and musician. Marie is the owner of Incontrera Consulting, which specializes in helping clients get TED Talks, podcast guest spots, and other social media services.

Welcome to the SubscriptionMaker Podcast. This is your host Zachary Alexander, Enterprise Architect at Please hit the subscribe button where ever you get your podcasts so that you won’t miss any new episodes.

The reason that we are talking with Marie is to show that you don’t have to start with a grandiose plan to execute a well-architected pivot. You can be someone that works odd jobs by day and musician by night. You can still pivot to a successful business model.

Big Takeaway

Be willing to change what your life looks like. It’s hard to execute a well-architected pivot if you are still clinking to outdated ideas about success. Needs change over time, so you’ve got to change your perspective on success.

This is your host Zachary Alexander. “Something Crazy” by the Particle House is the music track. You can find it at Epidemic Sound. Finally, you can contact me on