Today, we are talking with Elaine Froese. Elaine is a professional speaker and an expert in farm transition communication. She helps her clients secure their farm legacy by preparing them for the difficult conversations that ensure success.

I am your host Zachary Alexander, Subscription Service Designer at Please hit the subscribe button wherever you get your podcasts so that you won’t miss any new episodes.

We are talking with Elaine because the majority of families are working closer together, at least physically. And they are starting to have the same kinds of difficult conversations that farm families have been having for generations. So, we are talking with an expert on this type of conflict resolution. 

Big Takeaway

Conflict Avoidance will kill your business! You should think of conflict as an opportunity to solve what wrong in your relationships. Procrastination only makes things worse because it allows the issue to fester and metastasize. Resolving your disputes fast will strengthen your relationships and keep your team all moving in the same direction.

This is your host Zachary Alexander. “Something Crazy” by the Particle House is the music track. You can find it at Epidemic Sound. Finally, you can contact me on