Today we are talking with Beth Granger. Beth is a trainer, coach, consultant, speaker, and all-around expert on LinkedIn. She works with organizations and individuals who build their businesses through referrals.

Welcome to the SubscriptionMaker Podcast. This is your host Zachary Alexander, Subscription Service Designer at Please hit the subscribe button where ever you get your podcasts so that you won’t miss any new episodes.

The reason that we are talking with Beth is because LinkedIn is going to be very critical to subscriptionmakers post-lockdown. The dirty little secret is that traditional advertising and marketing aren’t working and haven’t been for a long time. You’ll have to spend a lot of money to get the same results if you continue that way.

Big Takeaway

The best way to get the most out of LinkedIn is to Make to meet the people behind the profile. Beth Granger, LinkedIn Expert, talks about her pivots and why LinkedIn locals have become such an essential part of the LinkedIn ecosystem. She discusses the history and how she uses them to grow and advance her business.

This is your host Zachary Alexander. “Something Crazy” by the Particle House is the music track. You can find it at Epidemic Sound. Finally, you can contact me on